Dominos

Dominos has recently remodified their pizza recipe completely, in an effort to rid their existing reputation of having cheap, tasteless pizza. With this effort, they have been marketing their product immensely, both on television and also social networks, including Facebook and Twitter.

On both of these sites, which include links to one another, Dominos is working hard to promote their new recipe, and is not only offering extremely inexpensive online deals (2 medium pizzas for $5.99 each...which isn't the same in Hawaii of course) but also is conducting a marketing promotion called “Taste Bud Bounty” where a customer can earn “rewards” by getting a friend to try the new pizza. They have turned buying pizza into a game that will attract customers’ attention.

On Dominos Facebook, there is a distinctive link for this “Bounty Hunt”, as well as links to the Twitter page, website, e-mail and text offers and customer care, as well. Their Facebook “wall” is smothered in Bounty Hunt promotions, good customer reviews surrounding the pizza, and the like. They are using this device heavily to continue to post and remind people about their product.

The Twitter page, hosted by a member of the headquarters in Michigan, serves the same function – heavily marketing this promotion, and being sure to post a lot of “tweets” and respond to all of the tweets that they receive, to show care for customer responses. It is clear that Dominos uses both of these tools to their fullest extent to attract a young, eager crowd, and to get their message (or product) known quickly.